Since his death
Bourdin was not a natural self-promoter, and did not collect his work or make any attempt to preserve them; in fact he refused several offers of exhibitions, rejected ideas for books, and wanted his work destroyed after his death (but since he didn’t keep so much of his work for himself, fortunately most of it was saved). The first major book devoted to his work was Exhibit A (mentioned above), released ten years after his death.
Madonna's 2003 music video for Hollywood was greatly influenced by the photography of Bourdin, so much so that a lawsuit was brought on against her by Bourdin's son for copyright infringement.
Mert Alas and Marcus Piggott, Jean Baptiste Mondino, Nick Knight and David LaChapelle have admitted to be great admirers of his work.
A documentary program, Dreamgirls: The photographs of Guy Bourdin, was shown for the BBC in 1991. Fashion photographers like Helmut Newton and Jean-Baptiste Mondino talked about how Bourdin managed his own way to do fashion photography.